INDUSTRIES MEET CREATIVITY
Regional S+T+ARTS Centers International Symposium
29 and 30 October 2020 | Milan + Live Stream
Industries MEET Creativity is the International Symposium of the Regional S+T+ARTS Centers designed and promoted by MEET in order to bring Italian industries closer to digital creators.
The Symposium aims to inspire mutual cross-fertilization and a reflection on three pillars: human-machine interaction, green deal & sustainability and innovation process.
On October 29 the Symposium will present an international overview of the S+T+ARTS field. On October 30 the Symposium will explore some Italian case studies of business leverage through digital creativity.
It will take place in Milan (Italy) and will be live-streamed at www.meetcenter.it
PROGRAMME
29 OCTOBER 2020 | THE INTERNATIONAL OVERVIEW
Moderator: Massimo Cerofolini, Journalist RAI
| 9:30-10:00 | Official Welcome Maria Grazia Mattei, Founder MEET; Patrizia Toia, Vice Chair Committee on Industry, Research and Energy | European Parliament; Ralph Dum, Senior Officer DG Connect | European Commission |
| 10:00-10:30 | Prototyping the World of Tomorrow Inspirational Keynote by Daan Roosegaarde, Artist and Innovator – Studio Roosegaarde, Rotterdam |
| 10:30-11:10 | Focus Humanization: How digital creatives can support the humanisation of technologies and help shaping the human-machine interaction – Presentation of success cases and future visions Coordinator: Lorenzo Gerbi, Curator Baltan – Eindhoven Panelist: Ottonie Von Roeder, Artist – Leipzig |
| 11:10-12:00 | Focus Innovation: How creatives can boost product and process innovation in industries – Presentation of success cases and future visions Coordinator: Michele Coletti, Professor of Innovation, Grenoble Ecole de Management – Grenoble. Panelists: Anouk Wipprecht, Fashion tech designer – Miami; Laurent Bazin, Digital artist S+T+ARTS Vertigo – Paris; Alejandro Martín, Head of Innovation Espronceda – Barcelona. |
| 12:00-12:40 | Focus Greenization: Science, Technology and the Arts and the green deal. Synergy to boost sustainability and green projects in industries – Presentation of success cases and future visions. Coordinator: Christophe De Jaeger, Director Gluon – Brussels Panelists: Koen Vanmechelen, Artist – Genk; Stefan Grosjean, Industrialist – Brussels; Fara Peluso, Artist and designer – Berlin |
| 12:40-13:00 | Art thinking and industry Inspirational talk by Hideaki Ogawa, Co-director Ars Electronica Future Lab – Linz in order to set the challenges for the upcoming co-creation session |
| 14:30-16-30 | Co-Creation Sessions Three facilitated workshops with artists, scientists, industrialists to co-create strategies and ideas to inspire future policies and projects. - Online Focus Innovation moderated by Hideaki Ogawa, Co-director Ars Electronica Future Lab.[If you want to join the workshop virtually, email Rosanna Di Nuzzo] - Onsite Focus Humanization moderated by Lorenzo Gerbi, Curator Baltan - Onsite Focus Greenization moderated by Christophe De Jaeger, Director Gluon |
| 16:30-17:00 | Restitution of the results |
30 OCTOBER 2020 | PROMOTING CROSS-FERTILIZATION IN ITALY
| 10:00-10:30 (in progress) | Industry meets creativity: the Italian landscape An overview on the Italian context. Coordinator: Piergiorgio Monaci, Director MEET |
| 10:30-13:00 (in progress) | Policies & strategies: how to foster innovation in Italian companies through artistic interventions? Co-creation panel moderated by Federico Bomba, Founder Sineglossa aimed at draw some policy recommendations. |
